CUP TENT INSULATES, BLOCKS THE SUN, SAND, WATER, COLD TEMPS. AND BUGS FROM YOUR DRINK. SLIP CUP TENT OVER YOUR MODESTLY PRICED 4″ CUP WITH OR WITHOUT HANDLE AND STRAW AT WAY LESS THAN HALF THE PRICE OF A NAME BRAND CUP. WHY DEPEND ON JUST ONE HIGH PRICED CUP? CUP TENT IS MADE OF SOFT, FLEXIBLE MATERIAL ( TPE 60A) THAT FITS SNUG ON YOUR CUP, STILL FITS IN YOUR CONSOLE AND YOU CAN ALSO BALL IT UP AND PUT IT IN YOUR POCKET